We'll begin by reviewing the key user flows within your app or website. If you have a Figma or Miro file, sharing it will allow us to effectively map out the most important user journeys.

We'll work together to identify the crucial questions you want to answer about user activation, engagement, retention, and monetization. This will help us determine the events and properties we need to track in Mixpanel. Don't worry if the list isn't complete yet—it's a starting point.

A common mistake is tracking every possible action. Instead, we'll take a strategic approach, mapping the key modules of your product and the critical user activities within each. This foundational work will prepare us to develop a tracking plan with relevant Events and Properties.

We'll help you define clear naming conventions for your events and parameters. Choosing a format (e.g., snake case, "Object-Action") and sticking to it is essential for accurate tracking.

We'll work together to develop a detailed Tracking Plan. This document will serve as the single source of truth for your frontend and backend developers, outlining all the events, properties, page views, identify calls, and super properties needed for comprehensive tracking.