Mixpanel vs Amplitude: Why we wouldn't choose Amplitude again
After creating and scaling products using both tools at previous startups, this guide reviews why at Bildung we recommend Mixpanel over Amplitude based on our own experiences.
After creating and scaling products using both tools at previous startups, this guide reviews why at Bildung we recommend Mixpanel over Amplitude based on our own experiences.
At the beginning of 2023, Mixpanel decided to restructure its pricing and contract policy to make it transparent and customer-first. They made all prices available online to provide greater visibility to customers as their business grows.
Amplitude, in addition to hiding its prices, also tends to have fine print in its contracts that is worth reviewing in detail before committing:
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Price Transparency
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Only available by contacting sales. Therefore, they may have additional costs
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Prices available online for plans < 50k USD
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Estimated Prices for Growth Plan 100MM Events / month
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$80,000 USD / year
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$47,400 USD / year
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Prices
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Up to 50% more expensive!
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Cheaper in all tiers and plans
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Annual Increase Clauses
Be careful! With this clause, Amplitude reserves the right to increase its prices the following year
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They usually have an 8% annual increase clause
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No clauses of this type
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Payment Plans
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Only annual upfront payment
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In Growth plans monthly and in Enterprise allows up to quarterly
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Cost for Excess Events from the Plan
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They charge up to 50% more than the unit cost of the current plan
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No multiplier for excess events, they charge the same unit cost
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Duration of Payment Plans
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Annual with the option to sign multi-year
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Annual with the option to sign multi-year with discounts
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Free Plan
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Up to 100k MTUs
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Up to 20MM events / month
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0
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Price Transparency
Only available by contacting sales. Therefore, they may have additional costs
|
|
Estimated Prices for Growth Plan 100MM Events / month
$80,000 USD / year
|
|
Prices
Up to 50% more expensive!
|
|
Annual Increase Clauses
Be careful! With this clause, Amplitude reserves the right to increase its prices the following year
They usually have an 8% annual increase clause
|
|
Payment Plans
Only annual upfront payment
|
|
Cost for Excess Events from the Plan
They charge up to 50% more than the unit cost of the current plan
|
|
Duration of Payment Plans
Annual with the option to sign multi-year
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Free Plan
Up to 100k MTUs
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|
.
|
|
Price Transparency
Prices available online for plans < 50k USD
|
|
Estimated Prices for Growth Plan 100MM Events / month
$47,400 USD / year
|
|
Prices
Cheaper in all tiers and plans
|
|
Annual Increase Clauses
Be careful! With this clause, Amplitude reserves the right to increase its prices the following year
No clauses of this type
|
|
Payment Plans
In Growth plans monthly and in Enterprise allows up to quarterly
|
|
Cost for Excess Events from the Plan
No multiplier for excess events, they charge the same unit cost
|
|
Duration of Payment Plans
Annual with the option to sign multi-year with discounts
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|
Free Plan
Up to 20MM events / month
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The aggregate of small features that are not available in Amplitude allows Mixpanel to reach insights and actionable items that Amplitude does not.
Some examples are (although there are many more!):
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Automatically export data to Google Sheet
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No plugin available
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Sync your Google Sheet with a plugin and you will be able to import or export data.
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Custom Bucket sizes for Events grouped by properties
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Not possible
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For example, it is possible to graph sales over time grouped by revenue in buckets of 5 USD
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Compare vs another segment
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Not possible
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It is possible to compare against a specific segment, for example each OS vs iOS as a base
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Include events like Unique, other Events, and formulas in the same graph
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Only allows one type of metric at a time
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You can customize which metric to view for each event in the same graph
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Breakdown of properties by another event
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Not possible
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For example, we can answer for users who performed event A, how many times did they perform Event B before?
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Aggregated Properties Breakdown
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Not possible
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For example, for users who performed event A, what is the sum of the parameter quantity of event B they did before?
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0
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Automatically export data to Google Sheet
No plugin available
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Custom Bucket sizes for Events grouped by properties
Not possible
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Compare vs another segment
Not possible
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Include events like Unique, other Events, and formulas in the same graph
Only allows one type of metric at a time
|
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Breakdown of properties by another event
Not possible
|
|
Aggregated Properties Breakdown
Not possible
|
|
.
|
|
Automatically export data to Google Sheet
Sync your Google Sheet with a plugin and you will be able to import or export data.
|
|
Custom Bucket sizes for Events grouped by properties
For example, it is possible to graph sales over time grouped by revenue in buckets of 5 USD
|
|
Compare vs another segment
It is possible to compare against a specific segment, for example each OS vs iOS as a base
|
|
Include events like Unique, other Events, and formulas in the same graph
You can customize which metric to view for each event in the same graph
|
|
Breakdown of properties by another event
For example, we can answer for users who performed event A, how many times did they perform Event B before?
|
|
Aggregated Properties Breakdown
For example, for users who performed event A, what is the sum of the parameter quantity of event B they did before?
|
