Use Cases & Tracking Plan
Define what data we actually need to track and from which sources.
Three phases from data chaos to one trusted source of truth every team can act on.
Define what data we actually need to track and from which sources.
Get a single source of truth with data you trust.
Each team operates independently in their tools on the same data.
AppsFlyer is the leading mobile measurement partner — tracking installs, in-app events, and ROI across every paid and organic channel, so growth teams make spend decisions backed by real attribution data.
Know which channels, campaigns, and creatives actually drive installs and revenue.
Detect and block fraudulent installs automatically before they inflate acquisition cost.
Push attribution data to ad networks and CDPs to power lookalike and retargeting audiences.