Notes from turning data into decisions.
Practical writing on Data & Growth stack architecture, product analytics, lifecycle marketing, and AI in growth. From the teams in the trenches.
Latest writing
14 articles
The 6 Product Analytics Maturity Levels
The most basic teams have data but don't know what to do with it. The most advanced ones have Agents making decisions for them. In between, there are many possible levels of maturity — let's walk through them.
How to read a cohort chart
The 3 key reads of a cohort chart — horizontal, vertical and diagonal — so you do not miss any insight about your users' retention.
How to choose your Tech Stack based on your business stage
We walk through the key questions that come up at each business stage and the optimal MarTech stack you should consider — from Early Stage to Enterprise.
The complete guide to event & property taxonomy
How to name events, event properties and user properties consistently — and the mistakes to avoid so your data stays reliable.
Mixpanel + OneSignal: 5 key analyses to improve retention, traffic and conversions
Using this integration smartly lets you understand the real impact of your Email and Push Notification campaigns and make better growth decisions.
Are you using A/B tests to improve your product or your comms?
A step-by-step framework to run an A/B test the right way — from hypothesis to final statistical analysis.
How to integrate Mixpanel the right way: best practices and common pitfalls
After implementing Mixpanel with 80+ clients across LatAm, we put together the lessons that matter: planning, ingestion architecture, user identification, and the server-side tracking most teams get wrong.
Business plan: how to model your business
Learn how to model your business, identify the key variables, and project them to build a solid annual plan.
How do I grow traffic from my recurring users?
Unblock recurring-user growth in 3 simple steps: break it down into variables, run initiatives, and measure.
How to plan your Product Analytics implementation (before your dev team writes a single event)
After rolling out Mixpanel with 50+ startups across LatAm, the pattern is clear: teams that skip the planning phase pay for it later in messy data, broken metrics, and zero trust in dashboards. Here's the framework we use to prevent it.
Cart Abandonment: The Questions You Should Be Asking (and How to Answer Them with Mixpanel)
Half your carts get abandoned. Now what? A practical guide to using Mixpanel funnels to understand why users leave their carts behind.
How to build your Metric Tree step by step
Learn how to build your Metric Tree to identify which variables drive deviations — and fix them as fast as possible.
Before investing $$$ in acquiring users, save money by investing in reducing their churn rate
If your product is leaking hundreds of users, it's smart to know WHY before spending more on acquisition. Here's how investing in a Customer Engagement Platform pays for itself.