Lemon, one of Latin America's fastest-growing crypto wallets, migrated from Amplitude to Mixpanel in under a month with Bildung Data and unified event taxonomy across product and engineering.
The company
Lemon is one of Latin America's fastest-growing crypto wallets, designed to bridge the gap between fiat money and cryptocurrency. Its mission is to make digital assets accessible to everyone — from first-time users to crypto-savvy customers — through a retail-focused wallet.
As Lemon expanded across Argentina, Peru, and beyond, understanding user behavior became increasingly complex. Its first analytics stack, built on Amplitude, had been instrumental in fostering a culture of measurement and experimentation, but the company's pace of growth demanded faster, more flexible insights and a consistent event taxonomy across teams.
The challenge
Despite a strong data-driven culture, Lemon faced two concrete problems: transactional data that didn't explain how users actually interacted with the app, and event tracking that grew increasingly inconsistent between teams.
“Transactional data told us when something happened, but not how users interacted with the app. We didn't know if people were tapping buttons, seeing screens, or dropping off.” — Lucas de la Torre, Head of Product Management, Lemon
Over time, the lack of clear ownership over taxonomy led to overloaded events on some teams and no tracking at all on others. Ahead of contract renewal, Lemon ran a strategic review to decide whether to keep refining its current setup or move to a platform better aligned with its priorities of agility, transparency, and teamwork.
“Some teams overloaded events, others tracked nothing, and there was no central responsibility for taxonomy. The information we received was very difficult to convert into relevant insights.” — Lucas de la Torre, Head of Product Management, Lemon
The solution
After evaluating Amplitude, PostHog, and Mixpanel, Lemon chose Mixpanel and partnered with Bildung Data, a leading Growth Engineering consultancy in Latin America, to lead the implementation. Bildung Data supported Lemon throughout the migration with a focus on four pillars:
Structured migration plan. Bildung Data worked closely with Lemon and Mixpanel to define a clear timeline, milestones, and responsibilities across the entire migration.
Centralized event taxonomy. We designed a standardized event structure that both product and engineering could use reliably and consistently.
Hands-on support. Workshops, technical guidance, and best practices to prevent common pitfalls and protect data integrity from day one.
Immediate adoption. Mixpanel's intuitive interface, paired with Bildung's guidance, helped teams start using the tool with virtually no learning curve.
“Mixpanel made adoption easier because the platform itself is so friendly. With Bildung Data guiding us, we aligned product and engineering on how events should work, and the migration was much simpler than expected.” — Lucas de la Torre, Head of Product Management, Lemon
“The key was having a clear taxonomy and a strong guide from Bildung Data. The platform is powerful, but with their support, we got it running quickly and confidently.” — Lucas de la Torre, Head of Product Management, Lemon
The results
More than a year in, Mixpanel is embedded across Lemon's product lifecycle — from planning and design to launch and optimization — with concrete business impact.
1. North Star tracking. Lemon uses daily and monthly active users as its North Star metric. Mixpanel lets the team pinpoint which products and flows actually drive engagement and prioritize the roadmap accordingly.
“Mixpanel allows us to quickly see how products affect our North Star metric, so we can plan what to build or iterate with confidence.” — Lucas de la Torre, Head of Product Management, Lemon
2. Lightning-fast analysis. Mixpanel's speed and flexibility changed the way teams explore data.
“Anyone can build 40 charts in an hour. If something catches your eye, you can keep digging until you find an insight. That agility is priceless.” — Lucas de la Torre, Head of Product Management, Lemon
3. QR payments launch validation. When Lemon launched QR code payments across Argentina, Mixpanel was critical. With more than 60 QR code generation entities involved, failures could easily have gone undetected.
“Mixpanel let us see which QR codes were failing and act immediately, reducing issues to the minimum and delivering a seamless experience to users.” — Lucas de la Torre, Head of Product Management, Lemon
4. Company-wide adoption. Unlike their previous tool, Mixpanel adoption has steadily expanded across the organization. Product and Design use it to analyze funnels and optimize usability; Engineering to validate performance; and Compliance and Operations to ensure smooth onboarding and transactions.
“Mixpanel isn't just for Product teams. Today, everyone uses it, and adoption has only grown over time.” — Lucas de la Torre, Head of Product Management, Lemon
Conclusion
For Lemon, Mixpanel and Bildung Data turned analytics from a fragmented process into a high-impact growth tool. With a fast migration, an intuitive interface, and actionable insights from day one, Lemon's teams now make smarter decisions, accelerate product adoption, and drive regional expansion.
“Mixpanel is a platform that grows with you… and with Bildung Data's guidance, the migration was fast, painless, and immediately valuable. It's simple enough for anyone to start, but powerful enough to guide our biggest product bets. More than a year in, adoption keeps growing — and so does our ability to innovate.” — Lucas de la Torre, Head of Product Management, Lemon
